During Autumn 2018, I produced a body of work in abstract photography that, in many ways, fulfills my highest vision as an artist. (This is what I’ve been working toward for many years!) Today, I’m pleased to present one of my first releases of finished art derived from the series.
My aim with this series was to create a set of images that share some common attributes and visual style, but that also have a lot of variation from one image to the next.
While I was making the photographs I was observing the dynamic, captivating graphic elements and working to create intriguing, surreal images with an organic feel.
I’ve titled the series Shapeshifter; each individual photograph simply uses a unique number designator. This naming ties in with the nature of the subject matter—through only slight changes in my viewpoint, the reflective surface revealed an infinite variety of shapes, colours and patterns… Truly morphing in front of my eyes!
Shapeshifter No. 11 displays a minimalist composition, with a single black line running diagonally across the picture space. This is surrounded by subtle, organic textures in a muted, pastel colour palette.
As with much of my abstract work, this is offered as a mixed media piece, which I create by printing the photograph onto canvas and then hand-embellishing the canvas surface with transparent acrylic, bringing out the contours and textures of the underlying image. It is 16×24 inches, unframed ‘gallery-wrap’ style and delivered ready-to-hang.
Thus, each is produced to-order and is a one-of-a-kind, unique original. This art makes fantastic décor and a real conversation piece in any contemporary interior!
We’re currently conducting market research for an innovative new system for displaying personalized guestroom artwork. Designers and property managers are invited to apply for participation in the pilot program starting Summer 2014. Find out more about the program and participation requirements by contacting Nat directly at [email protected] or by telephone at 720-936-1015 (US) or 07557 672217 (UK).
A work of abstract art invites the viewer to interpret the picture for themselves. Looking at abstract imagery can become very personal as the imagery triggers memories, inspires emotions and asks more questions than it answers. Our experiences, preferences and preconceptions come into play as the mind yearns to make logical sense of colours, shapes and textures that seem strangely familiar…yet somehow remain just beyond the grasp of true comprehension. The appreciation of an abstract work of art is enhanced through an awareness of feelings, rather than seeking to draw concrete conclusions.
This inspiring exhibit presents eighteen large-format abstract works on canvas by American artist Nat Coalson. Many of the works in this exhibit are being shown publicly for the first time.
One of the most misunderstood, and perhaps controversial, terms you’ll hear around the art world is “giclée”. It’s used in reference to a type of art print and is based on a French word meaning “to spray”. A giclée print is an inkjet print; however, there’s more to the name and the story behind it.
The term was coined in the early 1990s, when digital inkjet printing first started to be used to produce art prints. Prior to this time, screen printing (serigraphy) and offset printing (lithography) were the primary methods used to make reproductions of artworks.
At the time (and maybe still to this day) there was a common notion that inkjet prints had questionable value in the art market, and for understandable reasons. Early inkjet prints were rarely of very high quality. Colors were inaccurate; detail was often lost in the reproduction. Worst of all, most early inkjet prints could not be expected to survive very long before their colors started fading or shifting.
For these reasons, along with skepticism and misunderstanding about this newfangled digital printing, people were dubious about purchasing anything made using the inkjet printing process.
In the early days, there weren’t very many printers capable of producing fine art quality prints. Iris printers, a product line developed by legendary digital imaging company Scitex, were among the first. But it wasn’t long before other printer companies, most notably Epson, joined the fray. (Over the past two decades, I’ve made fine art giclée prints using Iris, Epson and Canon printers, all with excellent results. Printers from other manufacturers, including Roland and HP, can also make fine giclées, provided the inks and media are up to snuff.)
Epson Stylus Pro 11880. One of the best printers ever made!
The term “giclée”, then, was intended to give a fancy name to a better quality of inkjet print; one that might be expected to have archival qualities—and the resulting value—that artists and collectors desire.
Today, you’ll hear the word giclée bandied about very casually. What’s important to understand is this: while all giclée prints are inkjet, not all inkjet prints are giclée. In the fine art world—including fine art photography—correctly using the term gicleé means the print was made using archival methods and materials.
You get what you pay for
A consumer-grade inkjet printer costing $200 can’t reasonably be expected to produce fine art giclée prints. The main issue is permanence – how long the ink and paper (or other substrate) will faithfully preserve the image. (When a color begins to change, it’s referred to as fugitive.) A giclée made to archival standards can survive 100 years—or even much longer—without significant change, whereas a lower quality print will start to degrade within a few years …or sooner!
Most often, it’s a print on canvas that’s called giclée. In the case of fine reproductions of original paintings, giclée also often describes a print that has been embellished, by hand, with paint and/or other traditional mediums. Also, a giclée reproduction of a painting should match very closely the color and values in the original work—no easy feat.
But technically, a giclée can be a print on any substrate, so long as it meets archival standards. in other words, you could accurately refer to a fine print on archival watercolor paper as a giclée. But this is not the most common usage of the word.
Read the fine (art) print
If you’re a photographer or artist ordering prints from a service bureau and hoping to sell them as giclées, ask about the printing process. Be sure the materials are to archival standards. If you’re a collector or art specifier, the same rules apply, and the price of any print should always be relative to how it was made. If something is labeled giclée it should reasonably be expected to last for generations to come!
We’ve recently completed an overhaul of all our pricing models. (Our latest price revisions were in 2009!) I’m very happy to report that after all the work we did evaluating our products and pricing, most of the prices have remained the same. And in fact, the pricing for many of our larger print sizes actually came down!
Our ability to continue to offer such honest, affordable and attractive pricing for my artwork is due largely to improvements and wider availability for the processes and materials used to produce the work. We also have some new vendor relationships with industry partners offering better capabilities and quality, at fantastic prices. In addition, the volume of work being sold — in addition to our very low overhead — allows us to keep our prices very competitive.
Our sincere thanks to all our valued clients for your continued support!
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Nat's book "Astratto Uno" features over 150 abstract photographs made over a period of nine years. You can get it in printed format or as a downloadable PDF. Get the details >
People are talking…
“With the keen eye and sensitivity of a Zen master, Nat Coalson's inspiring abstract photography elevates the ordinary into the extraordinary - bringing us one step closer to understanding the essential nature and essence of the subjects he is photographing. A very talented artist indeed!” –Daniel Stainer, Director of Marketing, Adams Manufacturing, Pennsylvania, USA
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